What if Dyson made a Men's shaver? A Concept Study

Context

I’ve wondered about this for a while. Dyson has built an impressive personal-care ecosystem around hair: Supersonic, Airwrap, Airstrait and more. They also happen to have decades of experience in high-speed motors, airflow, batteries and premium hardware. So why not shaving?

I decided to stop wondering and actually design one. This wasn’t just a “what would a Dyson shaver look like?” exercise. I treated it as a product development problem:

𝟏. 𝐈𝐬 𝐭𝐡𝐞𝐫𝐞 𝐚 𝐠𝐞𝐧𝐮𝐢𝐧𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲?

I looked at the existing shaver market, competitors and where Dyson could realistically differentiate.

𝟐. 𝐖𝐡𝐲 𝐰𝐨𝐮𝐥𝐝 𝐃𝐲𝐬𝐨𝐧 𝐛𝐞 𝐜𝐫𝐞𝐝𝐢𝐛𝐥𝐞?

I explored how its motor technology, premium positioning and existing haircare ecosystem could translate into men’s grooming.

𝟑. 𝐖𝐡𝐚𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐭𝐡𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐟𝐞𝐞𝐥 𝐥𝐢𝐤𝐞?

I broke down Dyson’s industrial design language and translated those principles into a completely different category. Even built a physical prototype to test the form.

𝟒. 𝐖𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐈 𝐭𝐞𝐬𝐭?

Because a beautiful render doesn’t make a product. Shaving performance, skin comfort, vibration, acoustics, battery life, cleaning and waterproofing would all need to be validated.

The final result is a concept I’m calling a Dyson AirShave.

I did the initial concept sketches by hand, developed the design in CAD, 3D-Printed a physical prototype, and rendered the final concept myself.

More importantly, this project was an opportunity to bring together the parts of product development I enjoy most: 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 × 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐚𝐥 𝐃𝐞𝐬𝐢𝐠𝐧 × 𝐌𝐞𝐜𝐡𝐚𝐧𝐢𝐜𝐚𝐥 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 × 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 I believe the best consumer products happen at the intersection of these disciplines.